UCI BRILLIANT FUTURE CASE FOR SUPPORT
Client: University of California, Irvine
Wunderman Thompson worked with the University of California, Irvine to launch the largest comprehensive campaign in its history, Brilliant Future: The Campaign for UCI. Brilliant Future encompasses both philanthropic and alumni engagement goals for UCI. Affirming that robust alumni engagement was of equal importance to the philanthropic goal of $2 billion for the long-term sustainability of the institution, our campaign publications needed to not only generate excitement among the university’s traditional base of community donors, but also appeal to and inspire “Anteater pride” among the alumni base of 200,000. A deeply collaborative and cross-campus effort over eighteen months yielded a suite of collateral materials and content, debuted with the launch of the campaign that boldly shares UCI’s vision for how, together with alumni and donors, we can create a brilliant future for UCI and the world.
One of the many pieces of collateral Wunderman Thompson worked on was the Case for Support. This was given to potential donors to entice them to partner with UCI in their vision for a brilliant future. Throughout the Case for Support, we incorporated the colorful surge and wave in the layout design and photography to represent energy and collaboration.
Wunderman Thompson Creative Team
Creative Director: Susie Lim
Associate Creative Director and Copywriter: Eric Kawaguchi
Art Director: Erin Hiromoto
Thank You for Watching!
