2022 SHELL AND FUEL REWARDS VIDEOS
We created videos for Shell to educate consumers on new features of the Shell App and Fuel Rewards App. We concepted and created storyboards to clearly show how the apps are evolving. We worked with a production and animation team to bring the illustrations to life.
We created another video to show how consumers could stack and save with Shell and the Fuel Rewards program. We were tasked to demonstrate in an engaging, educational, but simple way that drives action. The video shows Fuel Rewards members how to stack savings that can be redeemed on fuel purchases at Shell.
For the third video, we educated viewers on the benefits of linking a credit card or debit card to their Fuel Rewards account. We emphasized the convenience and savings while showing the process of how users can link their card, in order to drive action.
Wunderman Thompson Creative Team
Associate Creative Director: Kristyn Lewis
Art Director: Erin Hiromoto
Copywriter: Tyler Campbell
Production & Animation: Redbear Films
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