HIROMOTO POP SODA DESIGN

| STUDENT PROJECT | **FICTIONAL BRAND** “Hiromoto Pop” is a soda brand that represents the family history of the Hiromotos and Fujimotos, which consist of many hard workers. To personify the characteristics of diligence, discipline, and strength, the design for the soda features the Daruma doll. The Japanese use the Daruma doll for goal setting and to signify resilience and perseverance. These qualities, along with strength and discipline, have been a consistent factor that shaped the Hiromoto family to who they are today. Hiromoto Pop features three flavors, pineapple, orange, and lychee, since these fruits are grown on the Hiromoto’s farm on Maui.

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